About Us

Behind Aignite

Google isn't the only place your customers are searching anymore.

Person typing on a laptop showing the ChatGPT homepage in a dark browser window

Google isn't the only place your customers are searching anymore.

Google isn't the only place your customers are searching anymore.

Google isn't the only place your customers are searching anymore.

Find out how visible your business is to AI →

Meet Jo Sutton, Founder of Aignite Digital Marketing.

Aignite Digital Marketing was founded by Jo Sutton, a Townsville-based digital marketing specialist with a background spanning content strategy, SEO, and data-driven campaign management for over 20 years. Jo has spent her career helping business owners cut through digital noise, building marketing programs grounded in analytics rather than guesswork, and translating complex strategy into content that genuinely connects with customers.


That same philosophy sits at the heart of Aignite: strong marketing isn't about chasing every new platform or trend. It's about understanding where your customers actually go looking for answers, then making sure your business shows up there, clearly and credibly.


Jo founded Aignite because she saw the next shift coming before most agencies did. For twenty years, businesses have competed to rank on Google. Now a growing share of searches are happening inside AI platforms instead, and the rules for being found have changed. Aignite exists to help businesses navigate that shift with a clear, practical strategy rather than scrambling to catch up later.

Welcome to the World of AIO (AI Optimisation)

Just as SEO helped businesses become visible on search engines, AIO is about making your business visible, understandable, and trustworthy to AI platforms.


If your website and digital assets aren't built for AI, you could be missing out on customers before they even reach Google.

What We Do

At Aignite Digital Marketing, we help businesses future-proof their online presence through AIO by building digital assets that AI platforms can confidently find, understand, and recommend.

Why it Matters Now

The businesses that invest in AIO today will be the businesses AI recommends tomorrow. The future of digital marketing isn't just about ranking on Google. It's about being visible everywhere people search, including AI.

Let's Talk

Want to know how visible your business is to AI platforms? Let's have a chat. I’ll show you where your business stands today and how AIO can help you stay ahead of your competitors.