Security Screens Case Study

Industry: Security Screens, Doors & Window Furnishings

Location: Townsville, QLD

Services: AI Optimisation (AIO), Local SEO, Website, Content Strategy, GBP Optimisation, Paid ads

The Challenge

This business entered the campaign already well established, with a broad product range spanning Crimsafe security screens, aluminium doors and windows, shutters, patios and wardrobes. The challenge wasn't building visibility from nothing, it was consolidating a market-leading position across every one of those product categories simultaneously, while extending that authority into the AI-driven search channels that were rapidly emerging as a new source of customer enquiries.



With so many product lines competing for attention, there was a real risk of the business being strongly associated with one or two categories while remaining invisible for the rest, undermining its position as the genuine one-stop local authority it had built its reputation on.

What We Did

We optimised service-specific content across the full product range rather than concentrating effort on the highest-volume terms alone, ensuring every category, from cyclone roller shutters to patio enclosures, had dedicated, locally relevant content built to earn both customer trust and AI recognition. We paired this with a targeted backlink building strategy to reinforce domain authority, and structured location-specific pages so AI platforms could clearly associate the business with Townsville as a whole, not just a handful of flagship products.

The Results (6 Months)

The outcome was close to total category dominance. The business now holds #1 rankings for 6 keywords in Google Search, with a further 4 sitting in positions 2-5, out of 14 tracked terms. Its AI visibility is even stronger: 6 keywords rank #1 in Google AI Mode and 5 rank #1 on ChatGPT, with zero keywords left completely unranked in Google AI Mode.

Individual product categories saw dramatic gains, cyclone roller shutters climbed 48 positions, patios Townsville climbed 43 positions, and plantation shutters climbed 43 positions. The business also achieved 100% AI Overview inclusion across its eligible tracked keywords, meaning every time Google generated an AI answer for a relevant search, this business was the one recommended.

AI-driven traffic diversified meaningfully too, with visitors now arriving via ChatGPT, Claude and Gemini, channels that barely existed for local trade businesses 6 months prior. Across the full period, the site delivered 6,100 clicks and 334,200 impressions, supported by Domain Authority growth to 22, an additional 73 linking domains, and 234 new linking pages. 

The Takeaway

Even well-established local trade businesses have significant room to grow. By systematically optimising every single product category for both traditional and AI search, rather than relying on a handful of hero keywords, this business achieved near-total dominance of its local search landscape, ranking #1 across the majority of its tracked terms on every platform that matters, Google, Google AI Mode and ChatGPT alike.